Special Offer: FREE website speed test for Google ranking

Google PageSpeed

Google uses page loading speed as a ranking factor.

Your report will show you your page's overall speed score (1 to 100), comprehensive speed metrics, actions to take to reduce loading time.

Click to get your free test

Google adds author.url property to article structured data to identify authors across multiple sites

13 August 2021 (Edited 13 August 2021)

Google could use author.url data to understand authors' expertise across sites where they publish

The latest version of Google's Structured Data Article Help Documentation includes author.url as a Recommended Property, described as "A link to a web page that uniquely identifies the author of the article. For example, the author's social media page, an about me page, or a bio page."

The JSON-LD code would look like this:

The author.url property should be a useful feature for authors like me who publish articles on multiple website, to help Google understand the whole of our expertise.

Google could use this information in creating author carousels in the author knowledge panels that it introduced on mobile devices in beta in June, or in some wider application.

And if it works well for Google, maybe some improvement in search ranking will trickle down to authors' websites.

One caution, though: pick, and optimize, one url to be used consistently for author.url, and use it consistently. Don't use your About page in some articles and your Linkedin profile in others.

If you found this article helpful and would like to see more like it, please share it via the Share This Article link, below.

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.

David Boggs    - David
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
View my profile on Quora
Share This Article

Visit Website
4/5 based on 1 vote.
Show Individual Votes
Related Websites
Related Listings
External Article: https://developers.google.com/search/docs/advanced/structured-data/article

Sorry, you don't have permission . Log in, or register if you haven't yet.

Please login or register.

Members currently reading this thread:

Previous Article | Next Article