David H. Boggs, MS
Google Ads & SEO
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David H Boggs, MS Search Marketing Blog
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Search marketing, paid and organic
62% of top-ranked hotels use keywords in their URLs; 70% use the word "hotel"
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287 views
Link Source: Search Engine Watch
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AdWords keyword phrases 2-4 words in length give best ROI
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233 views
Link Source: David
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Google: 'Next Practices' In Destination Marketing
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257 views
Link Source: Forbes
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Facebook Dynamic Travel Ads will drive bookings but Google will continue to dominate travel ad spend
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250 views
Link Source: Skift
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Facebook poses little threat to Google in travel advertising
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286 views
Link Source: Investors Business Daily|13 February 2017
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91% of travelers use search engines to find accommodation, 81% use Google
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261 views
Link Source: TrustYou|6 February 2017
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How Google captures information about people searching for hotels
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281 views
Link Source: Koddi|9 January 2017
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Search engines drove the most traffic to UK hotel, aggregator and rental accommodation sites in July 2016
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264 views
Link Source: David|12 December 2016
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Google published (iffy) results of secret video ad experiments
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307 views
Link Source: Advertising Age 1 November 2016
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European Commission gives Google an extra week to respond to antitrust allegations
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255 views
Link Source: David 27 October 2016
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Google: YouTube generates almost 2X the searches per impression as TV
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236 views
Link Source: ClickZ 27 September 2016
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Optimizing for Google Universal and Extended Search
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232 views
Link Source: SearchMetrics September 2016
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Google updates Penguin, makes it part of core search ranking algorithm
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201 views
Link Source: David 7 October 2016
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Matthew Barker: Digital travel marketing is a great way to burn lots of cash
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214 views
Link Source: tnooz 16 September 2016
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