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Google ranking factors in 2016: latest thoughts by search industry experts [VIDEOS]
12 September 2016 (Edited )
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Rich Ord contributed this article to WebProNews.


  • Of the hundreds of signals Google uses to calculate rankings, Content and links are the 2 most important.
  • RankBrain is #3.
  • Clickthrough rate is not a direct ranking signal for Google, because it's too easy to game.
  • 30x redirects no longer lose pagerank value.
  • For local businesses, Google Reviews and Profile Views are by far the 2 most important ranking factors.
  • Mobile friendliness is a ranking signal on mobile searches.
  • Loading speed will be a separate ranking factor as of the next mobile friendliness update.

For the full story, read the article and watch the videos.

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