International investment intelligence service WARC reports that although overall growth of search advertising spend in 2019 has been the softest since 2015, mobile spend is expected to rise 19.2% to $88.1B by the end of the year.
Biggest country markets for mobile search advertising are:
- USA: $38B, 43% share
- China $19B, 22% share
- Japan $6B, 7% share
- UK $5B, 6% share
Google's share of mobile searches:
- Worldwide 95%
- USA 94%
- UK 98%
- China 0% (Baidu 80%)
How consumers use different digital platforms:
- Discovery of products:
- Instagram 69%
- Snap 64%
- Facebook 61%
- Google 70%
- Pinterest 51%
- Amazon 78%
- Google 40%
Some search advertising statistics:
- Google mobile search ads have an average conversion rate of 3.5%.
- Global search spend has increased by 9.6% in 2019 to $135.9B
- 19% of online purchases begin with a search engine.
- Search has a 22% share of all ad spend, 46% of online ad spend.
If you're using Google mobile search ads, do they convert at 3.5% or better? If not, first thing to do before trying to draw more ad views is to fix conversion rate through A/B testing or whatever else it takes.