Advanced Search

Survey: Few US internet users have made a purchase after viewing a social-media ad
03 September 2017
Share this article:

In research conducted in August 2017 by media analytics company CivicScience, 45% of Internet users aged 13+ said they had never made a purchase based on an ad seen on Facebook, Instagram, Twitter or Snapchat.


  • Don't use social media 35%
  • Never made a purchase based on social media as 45%
  • Bought from Facebook ad 16%
  • Bought from Instagram ad 4%
  • Bought from Twitter ad 2%
  • Bought from Snapchat ad 1%

So is advertising on social media a waste of time and money?

Maybe, or maybe only sometimes.

In a 2016 survey by CPC Strategy 26% of respondents said they had clicked on a Facebook ad and gone on to make a purchase, vs.only 7% who said they had made a purchase without clicking on an ad.

So, unless behavior of users of social media has changed in the past year, in order to make sales from ads on social media platforms you need to create clickable ads because clicking an ad seems to move prospects well down your sales funnel.

Share this article:

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.

David Boggs MS    - David
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
View my profile on Quora
Subscribe to my blog

External Article:

4/5 based on 1 vote.
Show Individual Votes
Related Listings

Sorry, you don't have permission to post comments. Log in, or register if you haven't yet.

Please login or register.

Members currently reading this thread: