eMarketer reports that Snapchat" /> David H Boggs Search Marketing Blog: Snapchat testing 2 new direct-response-friendly ad units

Snapchat testing 2 new direct-response-friendly ad units

Snapchat testing 2 new direct-response-friendly ad units
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02 February 2017 (Edited 02 February 2017)



eMarketer reports that Snapchat is testing a new ad unit that can help advertisers deep-link within ads, and another that enables one-tap mobile auto-fill for users.



Both of these changes improve the Snapchat platform's direct-response advertising functionality. But Snapchat still has a lot of work to do to compete for ad dollars with Instagram, Facebook and YouTube.




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External Article: https://www.emarketer.com/Article/Snapchat-Revs-Up-Social-Commerce-Efforts-with-New-Ad-Features/1015027?


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