Why you should invest in paid search ads now

New research from Microsoft finds:

• Paid search produces the greatest return on advertising spend (ROAS) across media per dollar invested in US.
• Paid search may be recession-proof: During the COVID-19 pandemic, paid search marketing has been cut back the least and benefited the most by receiving or retaining advertising budget.
• On average, search clicks are directly followed by a conversion 2.6X more than clicks from other ad types.