Special Offer: FREE Google Mobile-First Indexing Readiness Test

Google PageSpeed

In March 2021 Google began removing all desktop-only sites from its index.

Is your website 100% ready for Mobile-First Indexing? Find Out!

Your report will compare your mobile and desktop pages and show you any discrepancies between SEO signals, content and structured-data markup, and test your site's mobile-friendliness.

Click to get your free test

Trends in travel searches: Week ending 1 May 2020

13 May 2020

Searches for destinations and attractions have been up year-on-year every week since 6 March

New research on travel searches from Microsoft show that although search numbers have been down year-on-year since the week ending 20 March:

  • Except for the week of 28 February when numbers were flat with the corresponding week in 2019, searches for destinations and attractions have been up by double-digit percentages throughout 2020 to date.
  • Search numbers for air travel may have hit bottom in the week ending 10 April.
  • Search numbers for accommodations, cruises and transportation/tours may have hit bottom in the week ending 17 April.
  • Travel search ads' average cost-per-click were down approximately 60% yoy across travel categories in the week ending 1 May 2020.
  • Clicks on travel ads in the week ending 1 May were down similarly - around 90% yoy - across major country markets: France, Germany, Italy, the Netherlands, Spain, the UK and USA.
  • Except for an occasional, temporary upturn, numbers of travel search ads per page trended down across travel categories from 1 March through 28 April. But ads per page for air travel and transportation/tours have trended up since 26 April.

Travel categories with largest week-on-week increase in click numbers in the week ending 1 May were (top 3):

  1. Accommodations
  2. Transportation/tours
  3. Booking services

Destinations with largest week-on-week increase in click numbers in the week ending 1 May were:

  1. China +24%
  2. Italy +21%
  3. Orlando FL +12%
  4. Ireland +12%
  5. Washington DC +12%
  6. Tampa FL +10%
  7. Houston TX +4%
  8. San Diego CA +3%
  9. Spain +2%

Are those destinations with click increases the ones who are keeping their marketing always-on during COVID-19? I'll bet they are.

If you found this article helpful and would like to see more like it, please share it via the Share This Article link, below.

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.

David Boggs    - David
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
View my profile on Quora
Share This Article

Visit Website
5/5 based on 1 vote.
Show Individual Votes
Tags , , , , , , , , , ,
Related Listings
External Article: https://advertiseonbing-blob.azureedge.net/blob/bingads/media/insight/co/may11/microsoft-advertising-insights-travel-update-global.pdf

Quick Reply
Subscribe to my blog:
Your Comment:

You may use BB Codes in your message.
Spam Prevention:

Members currently reading this thread:

Previous Article | Next Article