Special Offer: FREE Google Mobile-First Indexing Readiness Test

Google PageSpeed

Starting in March 2021 Google is removing all desktop-only sites from its index.

Is your website 100% ready for Mobile-First Indexing? Find Out!

Your report will compare your mobile and desktop pages and show you any discrepancies between SEO signals, content and structured-data markup, and test your site’s mobile-friendliness.

Click to get your free test

Nearly 2 out of 3 Google searches in 2020 ended without a clickthrough to a website



By
23 March 2021 (Edited 05 April 2021)

And almost 80% of searches done on mobile devices ended in zero-click


Market researchers Sparktoro reported in a blog post yesterday that in 2020, 64.82% of all Google searches ended with a zero-click result: no clickthrough to a website, because Google answered the user's question directly.

An even larger share of searches done on mobile devices ended in zero-click: 77.2%, vs. 46.5% for desktop searches.

Data come from more than 5 trillion searches done on 100M+ mobile and desktop devices from which Similarweb collects search results.

In 2020, Google had a massive 91% share of global searches - over 87% in the USA - and dominated US advertising with a 95% share of search advertising and a 50%+ share of display ads.

Will Google continue to skim more and more off the top of search results? Watch this space.


If you found this article helpful and would like to see more like it, please share it via the Share This Article link, below.

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.


David Boggs    - David
David@DavidHBoggs.com
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
View my profile on Quora
Share This Article

   
Website
Visit Website
Rating
4/5 based on 1 vote.
Show Individual Votes
Tags , , , , ,
Related Listings
External Article: 


E-mail:
Quick Reply
Name:
E-mail:
Subscribe to my blog:
Your Comment:


You may use BB Codes in your message.
Spam Prevention:


Members currently reading this thread:

Previous Article | Next Article