Google Page Experience Algorithm Update

Google Page Experience Algorithm Update June 2021

In June 2021 Google began using Page Experience as a search ranking factor: Core Web Vitals, Mobile Usability, Security, Ad Experience. Does your website pass or fail?

Find out more.

Google adds free organic booking links to Hotel Ads

11 March 2021 (Edited 11 March 2021)

Google Hotel Ads now includes 2 slots for free organic booking links ranked by price, clickthrough rate and landing page experience

As of Tuesday this week (9 March 2021) Google has added two free,organic booking link slots to the 4 existing paid slots in Hotel Ads.

According to Google, the organic hotel listings will be ranked by an algorithm that considers price, clickthrough rate and landing page experience.

Previously, all booking links in Google Hotel Ads had been paid ads ranked by bid.

How this works:

When a user does a Google search for a hotel at a particular destination, Google offers a choice of 4 hotels. For example, a search for "portland me hotel" gets these results:

If I click on Portland Harbor Hotel I get this result:

The "Featured options" ads are included, and ranked, according to bidding. But inclusion in "All options" ads is free, even for hotels and OTAs that aren't bidding at all.

There are 2 requirements for a hotel to appear in the organic booking listings:

On the basis of preliminary tests done before going live with the organic links, Google claims increased traffic and engagement for both hotels and OTAs. See more from Google here.

Some analysts predict that the new organic links will benefit hotels but - considering that Google already dominates hotel metasearch - further disadvantage OTAs. (See the You Tube Video, below, from Mirai CEO Pablo Delgado. But note that Mirai is a Google integration partner, thus an interested party.)

Others are predicting that the free links may be a short-lived phenomenon that could be taken away post-pandemic. So if you're interested, don't delay!

If you found this article helpful and would like to see more like it, please share it via the Share This Article link, below.

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.

David Boggs    - David
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
View my profile on Quora
Share This Article

Visit Website
5/5 based on 1 vote.
Show Individual Votes
Tags , , , , , ,
Related Listings
External Article:

Sorry, you don't have permission . Log in, or register if you haven't yet.

Please login or register.

Members currently reading this thread:

Previous Article | Next Article