In 2017 search referred more traffic to websites than social media for the first time since 2014

In 2017 search referred more traffic to websites than social media for the first time since 2014
By
12 March 2018



New research by Boston-based Web traffic analysts Shareaholic finds that in 2017 search produced a larger share (34.8%) of visits to websites than did social media (25.6%), for the first time since 2014 .

Shareaholic analysts cite recent changes to Facebook's newsfeed algorithms - intended to exclude fake news and spam - as one cause of the decline in social media's referral share.

They found Google to be #1 referrer in 2017, with a 36.82% in 2H2017, up more than 7% yoy - while #1 social-media referrer Facebook's share declined by 12.7%.

In a separate report, Chartbeat content analysts found 2017 traffic from Google Search to AMP-enabled publishers to be up 100%, while that to publishers not using AMP to be flat .

In earlier research (see Related Article) NetApplications found Google's share of global search traffic in November 2017 to be 74.24% on desktop and 93.00% on mobile.

Google is #1 referrer to all the sites we manage. Do you get more referrals from some other site? If so, let's discuss - maybe you've discovered some primo strategy I don't know about. I'd be interesting in hearing about that.


And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.


David Boggs    - David
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External Article: https://searchengineland.com/search-makes-comeback-2017-driving-35-traffic-publishers-vs-26-sent-social-networks-292834


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