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Google Ads Research: Consumers are anticipating safe reopening of travel



By
29 April 2021

Global travel searches grew 60%-200% YOY in 1Q2021


Per a new Global Insights Briefing by Daniel Trovato on ThinkWithGoogle.com, Google searches done in February and March 2021 suggest that consumers are anticipating the safe reopening of travel, and shopping around for both domestic and international trips.

Searches for getaways near me have grown globally more than 100% since 1Q2020. Popular queries include:

  • family getaways near me
  • romantic cabin getaways near me
  • couple getaways near me
  • family weekend getaways near me
  • romantic weekend getaways near me
  • cheap weekend getaways near me

Searches for place to visit near me have grown by more than 200%:

  • best place to visit near delhi
  • place to visit near ahmedabad
  • nice place to visit near me
  • best place to visit near me
  • place to visit near me

Searches for now near me have grown by more than 100%:

  • pharmacy open now near me
  • open now near me
  • restaurants open now near me
  • movies out now near me
  • fast food restaurants open now near me
  • care now near me
  • takeout restaurants open now near me

Searches for international flights have grown by more than 60%:

  • quantas international flights
  • international flights saudi arabia
  • international flights to india
  • international flights from india
  • cheap international flights
  • international flights

Searches for flight booking app have grown by more than 70%:

  • flipkart flight booking app
  • best flight booking app
  • goair flight booking app
  • easemytrip flight booking app
  • air asia flight booking app
  • flight booking app
  • indigo flight booking app

Data come from Google searches done in English in February-March 2021 vs. February-March 2020. (But note that it appears the sample population might be weighted toward eastern hemisphere.)


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External Article: https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/post-covid-consumer-insights/


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