Google Page Experience Algorithm Update

Google Page Experience Algorithm Update June 2021

In June 2021 Google began using Page Experience as a search ranking factor: Core Web Vitals, Mobile Usability, Security, Ad Experience. Does your website pass or fail?

Find out more.

Visibility in search is key: 2017 leisure travelers visiting only 4.4 sites before booking



By
27 March 2017




An article by Pete DiMaio for SC-based hotel marketers Fuel Travel makes the case that the number of Web sites visited by travelers prior to booking has decreased dramatically: from 38+ in 2015 to an average of 4.4 now.

Possible reasons cited:

  • Consolidation in the trip-planning space: fewer sites with larger attention shares
  • Shorter planning cycle because travelers expect instant gratification
  • Better sites (OTAs, TripAdvisor and hotels) that make decisionmaking easier and faster
  • Google improvements: decisionmaking information in SERPs, knowledge graphs, Google Hotel Ads

Key insights for hotels:

  • Although many travelers visit only 1-5 sites, many others visit 10+. So if you haven't closed the sale by the time the prospect has visited 5 sites, you've missed your best opportunity, and the prospect will be seeing many competitive options.
  • Being visible in search is critical to your getting seen while the prospect is at the top of the conversion funnel and still open-minded.
  • Getting found in search is only the beginning: your Web site - starting with the landing page - bears the burden of making the conversion.


Unfortunately there are no recommendations here as to how to get your hotel Web site to show up in the lucky 1-5 sites those many prospects visit. The related listings (below) are worth a look in that regard.

- David


If you found this article helpful and would like to see more like it, please share it via the Share This Article link, below.

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.


David Boggs    - David
David@DavidHBoggs.com
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
View my profile on Quora
Share This Article

Rating
4/5 based on 1 vote.
Show Individual Votes
Tags , , , ,
Related Listings
External Article: http://www.fueltravel.com/blog/hotels-can-adapt-dramatic-88-drop-number-sites-traveler-visits-booking/



Sorry, you don't have permission . Log in, or register if you haven't yet.

Please login or register.

Members currently reading this thread:

Previous Article | Next Article