Investor's Business Daily has reported" /> David H Boggs Search Marketing Blog: Facebook poses little threat to Google in travel advertising

Special Offer: FREE Google Mobile-First Indexing Readiness Test

Google PageSpeed

In March 2021 Google began removing all desktop-only sites from its index.

Is your website 100% ready for Mobile-First Indexing? Find Out!

Your report will compare your mobile and desktop pages and show you any discrepancies between SEO signals, content and structured-data markup, and test your site's mobile-friendliness.

Click to get your free test

Facebook poses little threat to Google in travel advertising



By
15 February 2017 (Edited 16 February 2017)




Investor's Business Daily has reported RBC Capital's take on the travel business, based in art on discussions with Skift researchers.

Key points:

  • Google parent Alphabet is unlikely to compete head-to-head with Expedia or Priceline.
  • Google accounted for about 90% of digital travel advertising in 2016, resulting in revenues of $12B.
  • Priceline, Expedia and TripAdvisor were the biggest buyers of ad space on Google.
  • RBC Capital doesn't believe Google will ever become an OTA.
  • Google will continue to dominate online travel advertising despite inroads by Facebook, because Facebook is unable to capture travel intent as Google can.
  • Google has owned Frommer's since 2012.
  • Amazon shuttered its Amazon Destinations travel business in 2015.


Takeaway: Google is smart to stick to its knitting, go on raking in ad dollars, and let others fight it out in the OTA space.




If you found this article helpful and would like to see more like it, please share it via the Share This Article link, below.

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.


David Boggs    - David
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
View my profile on Quora
Share This Article

Website
Visit Website
Rating
4/5 based on 1 vote.
Show Individual Votes
Tags , , , , , , , , ,
Related Websites
Related Listings
External Article: http://www.investors.com/news/technology/google-reigns-over-facebook-in-digital-travel-ads/



Sorry, you don't have permission . Log in, or register if you haven't yet.

Please login or register.

Members currently reading this thread:

Previous Article | Next Article

This website uses cookies to enhance your experience. Read our privacy policy for details. X