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Facebook Dynamic Travel Ads will drive bookings but Google will continue to dominate travel ad spend

Facebook Dynamic Travel Ads will drive bookings but Google will continue to dominate travel ad spend
By
09 March 2017 (Edited 11 March 2017)



Skift has released a new report entitled A Deep Dive into Facebook's Impact on Travel.

Some key points:

  • Facebook's USP for travel lies in its ability to retarget consumers and deliver visual, in-app ads to its enormous user base.
  • Facebook's new Dynamic Travel Ads should be able to build brand loyalty and increase travel conversions across devices.
  • Facebook should continue to grow travel market share.
  • But Google will remain dominant in travel advertising because purchase intent is inherent in search.
  • Both Facebook and Google should benefit from the continued shift of advertising to digital.
  • In the travel vertical, Google does best at driving clicks to sites, while Facebook plays more of an inspirational role.

The full report is available from Skift for US$295.

- David


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David Boggs    - David
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External Article: https://research.skift.com/reports/A-Deep-Dive-Into-Facebook's-Impact-on-Travel/


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