After overhauling its measurement technology to exclude as much bot traffic as possible, analytics vendor NetApplications David H Boggs Search Marketing Blog: November 2017 global search engine market shares

Special Offer: FREE Google Mobile-First Indexing Readiness Test

Google PageSpeed

In March 2021 Google began removing all desktop-only sites from its index.

Is your website 100% ready for Mobile-First Indexing? Find Out!

Your report will compare your mobile and desktop pages and show you any discrepancies between SEO signals, content and structured-data markup, and test your site's mobile-friendliness.

Click to get your free test

November 2017 global search engine market shares



By
07 December 2017 (Edited 07 December 2017)




After overhauling its measurement technology to exclude as much bot traffic as possible, analytics vendor NetApplications has published these global browser market share figures for November 2017:

Desktop (share>1%):

  1. Google 74.24%
  2. Baidu 10.62%
  3. Bing 7.91%
  4. Yahoo! 5.68%

Mobile (share>1%):

  1. Google 93.00%
  2. Baidu 2.96%
  3. Bing 1.91%
  4. Yahoo! 1.47%

Note that these data are country-level-weighted which NetApplications explains means:

"We have implemented country-level weighting in our reports. This means that we adjust our reports proportionally based on how much traffic we record from a country vs. how many internet users that country has. For example, although we have significant data from China, it is relatively small compared to the number of internet users in China. Therefore, we weight Chinese traffic proportionally higher in our global reports. This change produces a much more accurate view of worldwide usage share statistics. The source of the weighting data is C.I.A published statistics and InternetLiveStats.com. "

To me that means, from a marketer's perspective, that their data from China are problematic and potentially misleading. Because Google is blocked in much of China, Baidu and Sogou are #1 and #2 browsers used on mobile devices. And if you're targeting consumers in China, you need to be visible in those Chinese browsers.

An excellent and useful set of data overall though.


If you found this article helpful and would like to see more like it, please share it via the Share This Article link, below.

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.


David Boggs    - David
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
View my profile on Quora
Share This Article

Rating
4/5 based on 1 vote.
Show Individual Votes
Tags , , , ,
Related Listings
External Article: https://netmarketshare.com/search-engine-market-share.aspx



Sorry, you don't have permission . Log in, or register if you haven't yet.

Please login or register.

Members currently reading this thread:

Previous Article | Next Article

This website uses cookies to enhance your experience. Read our privacy policy for details. X