Advanced Search

Google: Most travel categories except packages seeing good search volume growth in UK

Google: Most travel categories except packages seeing good search volume growth in UK
By
18 April 2017



Google UK reports that in February 2017 search numbers across travel categories were up 1.6% vs. February 2016, but searches for package holidays were down by 4.8%.

Other travel categories:

  • City and other short breaks +9.9%
  • Bus and rail +6.4%
  • Vacation rentals +5.0%
  • Cruises +5.0%
  • Camping +3.7%
  • Car services (e.g. Uber) and taxis +3.4%
  • Air travel +2.9%
  • Car rental +1.7%
  • Attractions +0.2%
  • Hotels +0.1%

Domestic vs. overseas:

  • Overseas long-haul +10%
  • Overseas short-haul +6%
  • Domestic - flat with February 2016

Devices:

  • February mobile travel searches exceeded desktop searches for the first time in 2017.
  • Desktops and (especially) tablets continued to lose search share.
  • 12% of mobile ads were clicked vs. 11% of desktop ads, up from 10% and 7% respectively in 2016.

Projected top Google UK travel search term categories for 2Q2017:

  • all-inclusive
  • generic travel
  • last minute
  • weekend

- David


And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.


David Boggs    - David
David@DavidHBoggs.com
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
View my profile on Quora
Subscribe to my blog

External Article: 


Website
Visit Website
Rating
4/5 based on 1 vote.
Show Individual Votes
Related Listings

Sorry, you don't have permission to post comments. Log in, or register if you haven't yet.

Please login or register.

Members currently reading this thread: