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Google continues to make mobile SEO more challenging

26 August 2019 (Edited 27 August 2019)

If this trend continues, Google is going to be taking in a lot more revenue from Google Ads

Two trends are converging in search:

  1. Online statistics portal Statista reports that 52% of global Internet traffic comes from mobile devices.
  2. Clickstream data analysts Jumpshot report that in June 2019 only 38% of mobile searches produced clicks on organic SERPs, while 11% of searches resulted in clicks on ads.

Taken together, these trends are putting a lot of pressure on agencies and companies that are trying to get clickthroughs to websites through SEO.

Three actions of Google underlying these trends are:

  • Increasing proliferation of Featured Snippets that provide information with no need for the user to click through to a website
  • Serving up in search results of more links to websites it owns: Google Maps, YouTube, Google My Business
  • Use of artificial intelligence and machine learning to deliver Google Ads that draw more clicks

If these trends continue, Google is going to be taking in a lot more revenue from Google Ads. And mobile SEO is going to get a lot tougher.

Stay tuned.

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David Boggs    - David
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