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Google properties had 93% share of all US searches in 2018, 96% of EU searches

28 January 2019 (Edited 28 January 2019)

Analysis by SparkToro of Jumpshot data from 100B searches/month finds these search-share statistics for the USA in 2018:

Google properties:

  • Google Search 68.30%
  • Google Images 21.46%
  • YouTube 2.79%
  • Google Maps 0.83%


  • Yahoo 1.76%
  • Bing 1.58%
  • Amazon 1.40%
  • Facebook 1.09%
  • All others combined 0.79%

And for the European Union:

Google properties:

  • Google Search 69.27%
  • Google Images 21.96%
  • YouTube 3.99%
  • Google Maps 0.85%


  • Facebook 1.31%
  • All others combined 2.62% (all individual shares <1%)

And also in 2018 Google properties had combined search shares greater than 90% for each of these EU countries:

  • Germany
  • UK
  • France
  • Netherlands
  • Italy
  • Poland
  • Spain

The conclusions to be drawn from these numbers are obvious:

  1. Throughout the Western world, for visibility in Internet searches for most business purposes, only Google matters.
  2. Accordingly, now and for the foreseeable future, anyone seeking sales or other forms of valuable conversions online needs to be aware of, and play by, Google's rules.

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