Facebook to offer mid-roll video ads and share revenue with creators

It's reported that Facebook is getting ready to offer mid-roll ads which video creators can enable on their videos. Ads can be played after the first 20 seconds of videos that are at least 90 seconds long. And Facebook will share 55% of ad revenue with creators, similar to the existing deal offered by YouTube.

Let's see how YouTube and Snapchat respond to that.

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