Agencies and marketers agree on short-form video content on social platforms

Agencies and marketers agree on short-form video content on social platforms
By
12 September 2016



Article by Tereza Litsa on ClickZ reports on a survey of media executives by Trusted Media Brands.

Findings (excerpted):

  • 65% of agencies and 42% of marketers plan to increase video budgets during the next year.
  • 62% of agencies prefer video platforms for distribution, while 65% of marketers prefer social platforms.
  • YouTube's status as both a video platform and a social network complicates this breakdown.
  • Both agencies and marketers choose Facebook #1 for live video, YouTube #2.
  • 45% of respondents plan to increase branded video content.
  • There is increased interest in pre/mid/post video advertising.
  • "Short form content makes the perfect fit for online advertising and social platforms, as it may offer more chances to reach an audience without being too annoying or time-consuming."


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External Article: https://www.clickz.com/the-future-of-digital-video-short-branded-content-on-social-platforms/105333/?utm_source=ClickZ+Global&utm_campaign=d209d3396d-01_09_2016_NL&utm_medium=email&utm_term=0_33e702b796-d209d3396d-16321669


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