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Agencies and marketers agree on short-form video content on social platforms
12 September 2016
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Article by Tereza Litsa on ClickZ reports on a survey of media executives by Trusted Media Brands.

Findings (excerpted):

  • 65% of agencies and 42% of marketers plan to increase video budgets during the next year.
  • 62% of agencies prefer video platforms for distribution, while 65% of marketers prefer social platforms.
  • YouTube's status as both a video platform and a social network complicates this breakdown.
  • Both agencies and marketers choose Facebook #1 for live video, YouTube #2.
  • 45% of respondents plan to increase branded video content.
  • There is increased interest in pre/mid/post video advertising.
  • "Short form content makes the perfect fit for online advertising and social platforms, as it may offer more chances to reach an audience without being too annoying or time-consuming."

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