Google adds Searches card showing your top search terms to New AdWords Experience

Google adds Searches card showing your top search terms to New AdWords Experience
By
03 September 2017 (Edited 03 September 2017)



Google has added to the new version of the AdWords interface a Searches card that shows at a glance the search terms most often being used in searches that land users on your site.

It looks like this:

Google suggests that the card be used as an alert mechanism to identify surging, relevant search terms so you can react by adding keywords or ad groups.

Or to identify irrelevant searches quickly so negative keywords can be added to eliminate clickthroughs for which you're paying but receiving no value.

This looks like a win-win for Google and marketers (if you're happy with the New Experience).


And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.


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External Article: https://plus.google.com/+GoogleAds/posts/4DLkERLDx9h


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