Search Engine Marketing

Search optimization, marketing, and advertising - paid, sponsored and organic

Democratic legislators introduce bill that would ban 'surveillance advertising' 100/5 1 2 3 4 5 350 views Passage of this bill would be quite detrimental to companies like Google that make most of their money from targeted ads. Link Source: David|20 January 2022 Details Rate Report

Google data suggest 30% of pre-pandemic business travel may be gone forever 80/5 1 2 3 4 5 306 views Post-pandemic changes to company-sponsored travel could adversely affect "bleisure" travel as well. Link Source: David|29 November 2021 Details Rate Report

Google Page Experience Ranking is coming to desktop in February 2022 80/5 1 2 3 4 5 351 views Google has hinted that pages with 'intrusive interstitial" ads will be a particular target. Link Source: David|9 November 2021 Details Rate Report

Google announces clustering algorithm designed to reveal group characteristics while maintaining individual privacy 80/5 1 2 3 4 5 354 views Scientists say the new algorithm outperformed competitors on 3 of 4 very large data sets. Link Source: David|27 October 2021 Details Rate Report

Google MUM has the potential to be a game-changer in search and SEO 100/5 1 2 3 4 5 415 views Understanding user intent and how people translate it into queries will be key for SEO Link Source: David|26 October 2021 Details Rate Report

To assess content quality, Google doesn't just look at text [VIDEO] 80/5 1 2 3 4 5 390 views Many factors go into Google's assessment of page quality Link Source: David|25 October 2021 Details Rate Report

Paid search is working well in the travel vertical in 2021 100/5 1 2 3 4 5 328 views The average cost of a lead for travel businesses is only $7.34 Link Source: David|16 October 2021 Details Rate Report

Data-Driven Attribution (DDA) to replace last click as default in Google Ads 80/5 1 2 3 4 5 263 views DDA will soon be available to all Google Ads accounts Link Source: David|29September 2021 Details Rate Report

Travel searches up 70%, cities bouncing back in 2Q2021 100/5 1 2 3 4 5 388 views More interest in major cities and international destinations Link Source: David|28 September 2021 Details Rate Report

Google to partner with Prince Harry's Travalyst Coalition on sustainable tourism 80/5 1 2 3 4 5 277 views Travalyst also partners with Booking.com, Tripadvisor and Visa Link Source: David|25 September 2021 Details Rate Report

US DOJ said to be preparing a second antitrust suit against Google 80/5 1 2 3 4 5 237 views Suit claims Google acts as "illegal monopoly" in online search Link Source: David|3 September 2021 Details Rate Report

Google Ads Editor 1.7 adds YouTube Audio Ads, Hotel Ads, extensions, recommendations, bidding options 80/5 1 2 3 4 5 210 views Still free to download Link Source: David|27 August 2021 Details Rate Report

Google adds author.url property to article structured data to identify authors across multiple sites 80/5 1 2 3 4 5 276 views 'author.url' will identify authors across media Link Source: David|13 August 2021 Details Rate Report

John Mueller: Linking to relevant 'lesser' websites won't hurt SEO (and 'no search engine uses DR/DA/PA/etc') 80/5 1 2 3 4 5 393 views Why would you want to link to a page that has content for which you're unwilling to vouch? Link Source: David|13 August 2021 Details Rate Report

Search for in All Categories Agencies: Ads, Marketing, PR AI for Marketing Branding Your Business Conversion Rate Optimization Demographics for Marketers Digital Analytics Digital Media Global Trends How To for Digital Marketers Interactive Advertising Mobile Search Marketing Online Marketing Persuasive Online Copywriting PR, Publicity and Communications Research, Data and Intelligence Search Engine Marketing Social Media for Marketing Technology in Digital Marketing Video Marketing Website Usability and Accessibility Search