Search optimization, marketing, and advertising - paid, sponsored and organic
Google wants to see content written by people, for people - not for search engines - in search results, introduces ranking 'signal' accordingly
Link Source: David|25 August 2022
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The new Privacy Sandbox APIs are expected to be launched and generally available in Chrome by 3Q2023
Link Source: David|28 July 2022
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Ad industry trade group Interactive Advertising Bureau (IAB) has taken a position strongly opposing the bill.
Link Source: David|27 August 2022
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Many consumers (48% of survey respondents) now say they prefer online services
Link Source: David|27 April 2022
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New alternative technologies are intended to improve user privacy while generating revenue for advertisers.
Link Source: David|11 April 2022
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Tracking prospects through the marketing funnel to conversion will be more difficult and costly.
Link Source: David|29 March 2022
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Google claims that 'Topics' gives businesses an option to continue serving relevant ads without using covert tracking techniques.
Link Source: David|25 January 2022
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Passage of this bill would be quite detrimental to companies like Google that make most of their money from targeted ads.
Link Source: David|20 January 2022
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Post-pandemic changes to company-sponsored travel could adversely affect "bleisure" travel as well.
Link Source: David|29 November 2021
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Google has hinted that pages with 'intrusive interstitial" ads will be a particular target.
Link Source: David|9 November 2021
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Scientists say the new algorithm outperformed competitors on 3 of 4 very large data sets.
Link Source: David|27 October 2021
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Understanding user intent and how people translate it into queries will be key for SEO
Link Source: David|26 October 2021
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Many factors go into Google's assessment of page quality
Link Source: David|25 October 2021
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The average cost of a lead for travel businesses is only $7.34
Link Source: David|16 October 2021
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