Search Engine Marketing

Search optimization, marketing, and advertising - paid, sponsored and organic

Global PPC Survey: 98% of advertisers use Google Ads 100/5 1 2 3 4 5 794 views Google Ads is #1 PPC platform worldwide Link Source: David | 5 April 2024 Details Rate Report

Change to Google 'Top Ads' definition seems to favor ads over organic results 100/5 1 2 3 4 5 292 views More Google real estate being shifted to ads Link Source: David | 28 March 2024 Details Rate Report

Google used Gen AI to block 5.5B bad ads in 2023 80/5 1 2 3 4 5 335 views More than 90% of enforcement actions began with LLMs Link Source: David | 28 March 2024 Details Rate Report

Google Germany exec speaks on GenAI at ITB Berlin travel show 80/5 1 2 3 4 5 476 views New Google Search will be "unlike anything users have previously encountered" Link Source: David | 7 March 2024 Details Rate Report

Google to give advertisers more control over Search Partner Network ad placements 80/5 1 2 3 4 5 185 views Performance Max placement report to support Search Partner Network sites Link Source: David | 29 February 2024 Details Rate Report

IAB Tech Lab: Google Privacy Sandbox faces "significant challenges" 80/5 1 2 3 4 5 187 views Proposals for new web standards to protect users' privacy Link Source: David | 29 February 2024 Details Rate Report

Google updates Ads misrepresentation policy 100/5 1 2 3 4 5 418 views "We will suspend your Google Ads accounts upon detection" Link Source: David | 17 February 2024 Details Rate Report

Google begins rollout of conversational experience in Ads 80/5 1 2 3 4 5 193 views Advertisers can generate ad content from URLs Link Source: David | 25 January 2024 Details Rate Report

Google to restructure 30,000-person ad sales unit 100/5 1 2 3 4 5 343 views Google aims to sell more ads by further leveraging AI Link Source: David | 26 December 2023 Details Rate Report

Google announces 4 January 2024 start date for 3rd-party cookie phaseout 80/5 1 2 3 4 5 322 views "Tracking Protection" will be enabled in Chrome Link Source: David | 18 December 2023 Details Rate Report

Google Ads Updating Location Asset Requirements 80/5 1 2 3 4 5 320 views Location Assets describe a specific business location Link Source: David | 22 November 2023 Details Rate Report

DOJ's case against Google - in a nutshell 100/5 1 2 3 4 5 283 views DOJ attempts to prove that Google broke antitrust laws Link Source: David | 25 October 2023 Details Rate Report

Google on track to begin disabling 3rd-party cookies in 1Q2024 80/5 1 2 3 4 5 175 views Initial test on 1% of Chrome users Link Source: David | 18 October 2023 Details Rate Report

Get ready for Google INP metric 80/5 1 2 3 4 5 316 views Interaction to Next Paint Link Source: David | 17 October 2023 Details Rate Report

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