Search optimization, marketing, and advertising - paid, sponsored and organic
Average conversion rate is down 14% yoy
Link Source: David | 30 November 2022
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3Q2022 Google Ads spend growth equal to that of 3Q2019
Link Source: David | 14 October 2022
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Tour operators and attractions can now edit ticket prices from Google Business Profile
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Google adds 3 new structured data properties for images
Link Source: David|13 October 2022
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Change is made because ads with extensions are clicked more often
Link Source: David | 29 September 2022
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Serving pages as HTTPS improves user experience
Link Source: David|16 September 2022
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Google wants to see content written by people, for people - not for search engines - in search results, introduces ranking 'signal' accordingly
Link Source: David|25 August 2022
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The new Privacy Sandbox APIs are expected to be launched and generally available in Chrome by 3Q2023
Link Source: David|28 July 2022
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Ad industry trade group Interactive Advertising Bureau (IAB) has taken a position strongly opposing the bill.
Link Source: David|27 August 2022
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Many consumers (48% of survey respondents) now say they prefer online services
Link Source: David|27 April 2022
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New alternative technologies are intended to improve user privacy while generating revenue for advertisers.
Link Source: David|11 April 2022
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Tracking prospects through the marketing funnel to conversion will be more difficult and costly.
Link Source: David|29 March 2022
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Google claims that 'Topics' gives businesses an option to continue serving relevant ads without using covert tracking techniques.
Link Source: David|25 January 2022
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Passage of this bill would be quite detrimental to companies like Google that make most of their money from targeted ads.
Link Source: David|20 January 2022
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