Search Engine Marketing

Search optimization, marketing, and advertising - paid, sponsored and organic

Google SERP features occupy more above-fold screen real estate, reduce organic clicks 80/5 1 2 3 4 5 464 views SERP features Link Source: David|29 January 2019 Details Rate Report

Google properties had 93% share of all US searches in 2018, 96% of EU searches 100/5 1 2 3 4 5 374 views Google search share Link Source: David|28 January 2019 Details Rate Report

Consumers interacted more with businesses via local search in 2018: reviews per location up 87% 80/5 1 2 3 4 5 401 views local search Link Source: David|25 January 2019 Details Rate Report

What are the most popular Google search queries for Boston tourism in January? 80/5 1 2 3 4 5 418 views Boston search queries Link Source: David|16 January 2019 Details Rate Report

Yet another study finds more than 50% of Internet users cannot recognize Google Ads in SERPs 80/5 1 2 3 4 5 417 views Google Ads in SERPs Link Source: David|3 January 2019 Details Rate Report

Google's dominance in local search leads marketers to seek creative alternatives 80/5 1 2 3 4 5 444 views local search Link Source: David|2 January 2019 Details Rate Report

What were the top trends in Google searches for tourism destinations in 2018? 100/5 1 2 3 4 5 424 views destinations Link Source: David|20 December 2018 Details Rate Report

How to use Xenu's Link Sleuth to find image files that are making your website slow to load 80/5 1 2 3 4 5 3965 views Xenu's Link Sleuth Link Source: David|4 December 2018 Details Rate Report

How to use the free and fast Screaming Frog SEO Spider to fine-tune your website for organic search 80/5 1 2 3 4 5 488 views Screaming Frog Link Source: David|6 November 2018 Details Rate Report

OTAs and metasearch engines worldwide will soon be able to use hotel brands in Google Ads 80/5 1 2 3 4 5 391 views hotel brands in Google Ads Link Source: David|24 October 2018 Details Rate Report

Research reveals opportunity in paid search ads for US travel and tourism 100/5 1 2 3 4 5 447 views travel tourism paid search Link Source: David|17 October 2018 Details Rate Report

Google flights and hotels metasearch taking traffic share from OTAs 80/5 1 2 3 4 5 465 views Google metasearch Link Source: David|8 October 2018 Details Rate Report

Search has 20%+ ad spend share across major international markets in 2018 80/5 1 2 3 4 5 381 views search ad spend share Link Source: David|4 October 2018 Details Rate Report

How to use Consumer Barometer with Google to see how Internet users in any country research and buy 100/5 1 2 3 4 5 397 views consumer barometer Link Source: David|3 October 2018 Details Rate Report

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