Search Engine Marketing

Search optimization, marketing, and advertising - paid, sponsored and organic

Google to make 3rd-party cookies optional on Chrome 100/5 1 2 3 4 5 643 views More time needed to test Privacy Sandbox settings Link Source: David Details Rate Report

How to know if your SEO team is delivering as promised 80/5 1 2 3 4 5 78 views Tracking progress adds time and cost but it's worth it. Link Source: David Details Rate Report

Core Web Vitals scores improving, but nearly 50% of websites still fail on at least one metric 80/5 1 2 3 4 5 83 views Changes to INP metric may contribute to overall CWV improvement Link Source: David Details Rate Report

Max Starkov: Impactful marketing strategies for independent hotels 100/5 1 2 3 4 5 685 views OTA marketing spend per property averages only $250/month Link Source: David Details Rate Report

Google to stop using desktop Googlebot after 5 July 2024 80/5 1 2 3 4 5 117 views Google mobile first indexing Link Source: David Details Rate Report

Google Aims to Increase Reach, Engagement and ROI for Advertisers [VIDEO] 100/5 1 2 3 4 5 104 views Can this be done while also making information available and useful? Link Source: David Details Rate Report

Google adds sustainable travel features to Search and Maps 60/5 1 2 3 4 5 107 views Find lower-carbon travel alternatives Link Source: David Details Rate Report

Make sure what you have on your site is different enough to be what Google needs to index 80/5 1 2 3 4 5 372 views Google wants to see quality content. Link Source: David|12 April 2024 Details Rate Report

Global PPC Survey: 98% of advertisers use Google Ads 100/5 1 2 3 4 5 537 views Google Ads is #1 PPC platform worldwide Link Source: David | 5 April 2024 Details Rate Report

Change to Google 'Top Ads' definition seems to favor ads over organic results 100/5 1 2 3 4 5 98 views More Google real estate being shifted to ads Link Source: David | 28 March 2024 Details Rate Report

Google used Gen AI to block 5.5B bad ads in 2023 80/5 1 2 3 4 5 132 views More than 90% of enforcement actions began with LLMs Link Source: David | 28 March 2024 Details Rate Report

Google Germany exec speaks on GenAI at ITB Berlin travel show 80/5 1 2 3 4 5 106 views New Google Search will be "unlike anything users have previously encountered" Link Source: David | 7 March 2024 Details Rate Report

Google to give advertisers more control over Search Partner Network ad placements 80/5 1 2 3 4 5 108 views Performance Max placement report to support Search Partner Network sites Link Source: David | 29 February 2024 Details Rate Report

IAB Tech Lab: Google Privacy Sandbox faces "significant challenges" 80/5 1 2 3 4 5 118 views Proposals for new web standards to protect users' privacy Link Source: David | 29 February 2024 Details Rate Report

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