Search Engine Marketing

Search optimization, marketing, and advertising - paid, sponsored and organic

Google MUM has the potential to be a game-changer in search and SEO 100/5 1 2 3 4 5 604 views Understanding user intent and how people translate it into queries will be key for SEO Link Source: David|26 October 2021 Details Rate Report

To assess content quality, Google doesn't just look at text [VIDEO] 80/5 1 2 3 4 5 593 views Many factors go into Google's assessment of page quality Link Source: David|25 October 2021 Details Rate Report

Paid search is working well in the travel vertical in 2021 100/5 1 2 3 4 5 433 views The average cost of a lead for travel businesses is only $7.34 Link Source: David|16 October 2021 Details Rate Report

Data-Driven Attribution (DDA) to replace last click as default in Google Ads 80/5 1 2 3 4 5 449 views DDA will soon be available to all Google Ads accounts Link Source: David|29September 2021 Details Rate Report

Travel searches up 70%, cities bouncing back in 2Q2021 100/5 1 2 3 4 5 495 views More interest in major cities and international destinations Link Source: David|28 September 2021 Details Rate Report

Google to partner with Prince Harry's Travalyst Coalition on sustainable tourism 80/5 1 2 3 4 5 1280 views Travalyst also partners with Booking.com, Tripadvisor and Visa Link Source: David|25 September 2021 Details Rate Report

US DOJ said to be preparing a second antitrust suit against Google 80/5 1 2 3 4 5 827 views Suit claims Google acts as "illegal monopoly" in online search Link Source: David|3 September 2021 Details Rate Report

Google Ads Editor 1.7 adds YouTube Audio Ads, Hotel Ads, extensions, recommendations, bidding options 80/5 1 2 3 4 5 392 views Still free to download Link Source: David|27 August 2021 Details Rate Report

Google adds author.url property to article structured data to identify authors across multiple sites 80/5 1 2 3 4 5 413 views 'author.url' will identify authors across media Link Source: David|13 August 2021 Details Rate Report

John Mueller: Linking to relevant 'lesser' websites won't hurt SEO (and 'no search engine uses DR/DA/PA/etc') 80/5 1 2 3 4 5 577 views Why would you want to link to a page that has content for which you're unwilling to vouch? Link Source: David|13 August 2021 Details Rate Report

Google to add country-specific surcharges to Google Ads billings to cover digital services taxes 80/5 1 2 3 4 5 1490 views Surcharges range from 2% to 5% Link Source: David|28 July 2021 Details Rate Report

Google releases Enhanced Conversions feature in beta for Google Ads using first-party data 80/5 1 2 3 4 5 3109 views An extension of GA conversion tracking Link Source: David|27 July 2021 Details Rate Report

Google releases Privacy Sandbox timeline for phasing out third-party cookies 80/5 1 2 3 4 5 521 views Google has begun testing of Trust Token APIs Link Source: David|26 July 2021 Details Rate Report

New version of Google's About This Result panel explains why user's query produced the result it did 80/5 1 2 3 4 5 488 views Google About This Result panel Link Source: David|26 July 2021 Details Rate Report

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