Search Engine Marketing

Search optimization, marketing, and advertising - paid, sponsored and organic

What to do if your Google rankings were adversely affected by the December 2024 Core Update 80/5 1 2 3 4 5 176 views Google Core Update December 2024 Link Source: David Details Rate Report

Google Ads head predicts "massive shift" to AI in 2025 80/5 1 2 3 4 5 441 views Google Ads 2025 Link Source: David Details Rate Report

SEO for AI User Agents 100/5 1 2 3 4 5 194 views AI User Agent Link Source: David Details Rate Report

Violating Google's search spam policies can now get your ads disapproved 80/5 1 2 3 4 5 170 views Google will disapprove ads pointing to destinations that have been penalized for violating its search spam policies. Link Source: David Details Rate Report

Check your Google Ads keyword match types 100/5 1 2 3 4 5 427 views Google has changed some match types to Broad when advertisers switch to conversion-based bidding. Link Source: David Details Rate Report

When Google Search and PMax search terms overlap, Search converts better 84% of the time 80/5 1 2 3 4 5 161 views Search also tends to have higher CTRs and higher conversion values Link Source: David Details Rate Report

3Q2024 Google CTR data reveal changes in search behavior 80/5 1 2 3 4 5 154 views Commercial queries on mobile were down 3.51 percentage points. Link Source: David Details Rate Report

Google launches Customer Match in Google Analytics in beta 80/5 1 2 3 4 5 249 views Remarketing without 3rd-party cookies Link Source: David Details Rate Report

Google Call Ads to become Responsive Search Ads 80/5 1 2 3 4 5 157 views Google Call Ads Link Source: David Details Rate Report

DOJ proposes separating Google search from Chrome and Android 100/5 1 2 3 4 5 142 views US Attorney General Merrick Garland Link Source: David Details Rate Report

Google Ads Enhanced CPC Bid Strategy to End in October 80/5 1 2 3 4 5 315 views Google Ads Enhanced CPC Link Source: David Details Rate Report

Google cracking down on fake and paid positive Maps reviews 80/5 1 2 3 4 5 180 views "We take fake and/or incentivized reviews and ratings on businesses very seriously." Link Source: David Details Rate Report

Social media falling behind Google in sending traffic to publisher sites 80/5 1 2 3 4 5 163 views Google Search + Google Discover Link Source: David Details Rate Report

Meanwhile, back in the EU... 100/5 1 2 3 4 5 171 views Google, EU, Margrethe Vestager Link Source: David Details Rate Report

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