Why you should invest in paid search ads now

Why you should invest in paid search ads now
By
13 May 2020

Paid search produces the greatest ROAS across media per dollar invested in US

New research from Microsoft finds:

  • Paid search produces the greatest return on advertising spend (ROAS) across media per dollar invested in US.
  • Paid search may be recession-proof: During the COVID-19 pandemic, paid search marketing has been cut back the least and benefited the most by receiving or retaining advertising budget.
  • On average, search clicks are directly followed by a conversion 2.6X more than clicks from other ad types.

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