Advanced Search

AMEX research finds that Millennials value high-touch service just like Boomers

AMEX research finds that Millennials value high-touch service just like Boomers
By
16 August 2016



American Express has released results of a new survey on travel demographics.

Highlights:

  • Compared with Boomers, Millennials say they are more optimistic and plan to travel more frequently and spend more on travel in the next 5 years.
  • Both Millennials (89%) and Boomers say they value personalized service.
  • 92.4% of the unreported percentage of Millennials who have used a travel agent in the past 5 years say that it enhanced their travel experience. (But bear in mind that nobody likes to admit having made a bad investment.)
  • 60% of millennials say they are willing to pay for an agent's expertise in future. (Remember that people tend to tell researchers what they think they want to hear.)
  • 76.3% of Millennials ("nearly equal to Boomers") say they prefer to stay at traditional hotels.
  • 46% of both Millennials and Boomers say that "enhanced in-room technology" is the most appealing hotel trend.
  • Nearly 70% of Millennials say they would prefer a personalized travel experience to a package, but 58.7% say they'd opt for the package if less expensive.
  • 54.9% of Millennials feel that it's their duty to post travel reviews on social media.
  • 25.8 % of Millennials say they spend too much time on social media while traveling.

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.


David Boggs    - David
David@DavidHBoggs.com
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
View my profile on Quora
Subscribe to my blog

External Article: http://about.americanexpress.com/news/pr/2016/amex-travel-millennials-survey.aspx


Rating
3/5 based on 1 vote.
Show Individual Votes

Sorry, you don't have permission to post comments. Log in, or register if you haven't yet.

Please login or register.

Members currently reading this thread: