Google announces major rebrand of AdWords and other advertis...
Google announces major rebrand of AdWords and other advertising products
Google announces major rebrand of AdWords and other advertising products By David 28 June 2018
In a statement published yesterday at Think With Google, Google VP/Ads Marketing Matt Lawson announced the introduction of Google Ads - "a new brand that's grounded in the strong heritage of AdWords."
And in a 27 June post on the Google Blog, SVP/Ads & Commerce Sridhar Ramaswamy provided additional information on changes to Google advertising products:
Google AdWords will be rebranded as Google Ads. Google will begin phasing out the "old" AdWords user interface in favor of the "New AdWords Experience" around 10 July.
DoubleClick and Google Analytics 360 Suite will be rebranded as Google Marketing Platform.
DoubleClick for Publishers and DoubleClick Ad Exchange will be rebranded as Google Ad Manager.
Google is introducing Smart Campaigns - integrated with Google My Business and almost entirely automated from creative to delivery - to replace AdWords Express for small businesses that lack the resources to develop and run traditional AdWords-style campaigns.
The increased importance of mobile, and the proliferation of new ad formats, are believed to be significant drivers of these changes.
There's never a dull moment with Google.
If you found this article helpful and would like to see more like it, please share it via the Share This Article link, below.
And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.