Special Offer: FREE Google Mobile-First Indexing Readiness Test

Google PageSpeed

In March 2021 Google began removing all desktop-only sites from its index.

Is your website 100% ready for Mobile-First Indexing? Find Out!

Your report will compare your mobile and desktop pages and show you any discrepancies between SEO signals, content and structured-data markup, and test your site's mobile-friendliness.

Click to get your free test

Travel and Leisure Google Ads: clicks and clickthrough rate up year-on-year, cost per click down in 3Q2019

09 January 2020 (Edited 10 January 2020)

Average Cost Per Click was $0.47, down from $0.53 in 3Q2018

The Digital Advertising Benchmark Report Q3 2019 released this week by Marin Software shows for Google Ads paid search:

  • Click volume increased by 2.9% vs.3Q2018
  • Average clickthrough rate increased to 14.30% vs. 12.37% in 3Q2018
  • Average cost per click dropped to $0.47 from $0.53 in 3Q2018

while for all industries:

  • Click volume increased by 17.1%
  • Average clickthrough rate decreased to 2.32% vs. 2.70% in 3Q2018
  • Average cost per click dropped to $0.94 from $1.05 in 3Q2018

Only the Retail sector at $0.35 had a lower cost per click than Travel and Leisure.

Education clicks were the most expensive, averaging $3.30.

In the Travel and Leisure sector, Mobile spend made up 50% of total search ad spend, up from 45% in 3Q2018.

So, takeaways for Google Ads in Travel and Leisure:

  • Click volume continues to increase.
  • Clickthrough rates are terrific.
  • Clicks on are bargain-priced compared with clicks in almost every other industry.
  • Mobile ad spend will likely overtake desktop spend in 2020.

If you found this article helpful and would like to see more like it, please share it via the Share This Article link, below.

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.

David Boggs    - David
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
View my profile on Quora
Share This Article

Visit Website
4/5 based on 1 vote.
Show Individual Votes
Tags , , , , , , ,
Related Listings
External Article: https://www.marinsoftware.com/resources/benchmark-reports/reports/q3-2019?page=BR-US-SEA-CR-1910-marin_softwares_digital_advert-60807

Quick Reply
Subscribe to my blog:
Your Comment:

You may use BB Codes in your message.
Spam Prevention:

Members currently reading this thread:

Previous Article | Next Article