More and more consumers are using ad blocking software but smartphone ad blocking is rare

More and more consumers are using ad blocking software but smartphone ad blocking is rare
By
02 December 2016 (Edited 04 November 2020)



eMarketer has reported results of a 3Q2016 survey by Audience Project of ad-blocker use by Internet users ages 15 and up in the US and UK.

Findings:

  • 26% of UK respondents and 23% of US respondents used an ad blocker on their desktops.
  • Only 2% of respondents in both US and UK used an ad blocker on their smartphones.

Comparable figures from earlier research done by eMarketer are: 23% desktop ad-blocker use vs. 7.8% for smartphones.

eMarketer projects that almost 70M Internet users will be using ad blockers by the end of 2016, up 34.4% from 2015.



If you found this article helpful and would like to see more like it, please share it via the Share This Article link, below.

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.


David Boggs    - David
David@DavidHBoggs.com
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
View my profile on Quora
Subscribe to my blog

External Article: https://www.emarketer.com/Article/Glimmer-of-Hope-Ad-Blocking-Battle/1014766


Rating
4/5 based on 1 vote.
Show Individual Votes
Tags , , ,

Sorry, you don't have permission to post comments. Log in, or register if you haven't yet.

Please login or register.

Members currently reading this thread: