Google and Facebook to take 54% of UK digital ad spend through 2019

Google and Facebook to take 54% of UK digital ad spend through 2019
By
19 September 2017



New-York-based market researchers eMarketer predict that Google and Facebook will continue to dominate digital advertising in the UK until at least 2019.

Their combined ad revenues in 2017 are expected to be 6.3B GBP, with 70% of that going to Google.

A total of 11.4B GBP (up 11% from 2016) is predicted to be spent on digital ads in the UK in 2017, including 4.2B GBP worth of mobile ads (up 27%).

There are some indications that UK advertisers are shifting ad spend from traditional media to digital as Brexit-related uncertainty leads brands to seek higher ROI.


And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.


David Boggs    - David
David@DavidHBoggs.com
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
View my profile on Quora
Subscribe to my blog

External Article: 


Rating
4/5 based on 1 vote.
Show Individual Votes
Related Listings

Sorry, you don't have permission to post comments. Log in, or register if you haven't yet.

Please login or register.

Members currently reading this thread: