Article by Tereza Litsa on ClickZ" /> Agencies and marketers agree on short-form video content on social platforms

Advanced Search

Agencies and marketers agree on short-form video content on social platforms
By
12 September 2016
Share this article:



Article by Tereza Litsa on ClickZ reports on a survey of media executives by Trusted Media Brands.

Findings (excerpted):

  • 65% of agencies and 42% of marketers plan to increase video budgets during the next year.
  • 62% of agencies prefer video platforms for distribution, while 65% of marketers prefer social platforms.
  • YouTube's status as both a video platform and a social network complicates this breakdown.
  • Both agencies and marketers choose Facebook #1 for live video, YouTube #2.
  • 45% of respondents plan to increase branded video content.
  • There is increased interest in pre/mid/post video advertising.
  • "Short form content makes the perfect fit for online advertising and social platforms, as it may offer more chances to reach an audience without being too annoying or time-consuming."

Share this article:

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.


David Boggs MS    - David
David@DavidHBoggs.com
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
View my profile on Quora
Subscribe to my blog

External Article: https://www.clickz.com/the-future-of-digital-video-short-branded-content-on-social-platforms/105333/?utm_source=ClickZ+Global&utm_campaign=d209d3396d-01_09_2016_NL&utm_medium=email&utm_term=0_33e702b796-d209d3396d-16321669


Website
Visit Website
Rating
4/5 based on 1 vote.
Show Individual Votes

Sorry, you don't have permission to post comments. Log in, or register if you haven't yet.

Please login or register.

Members currently reading this thread: