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How Americans used search to plan their summer vacations in 2018

How Americans used search to plan their summer vacations in 2018
By
18 September 2018 (Edited 19 September 2018)



From a recent post by Sara Kleinberg on Think with Google:

In the past 2 years:

  • Mobile searches for "things to do/activities" + "near me" ("things to do near me today" etc.) have grown 6X.
  • Location-specific mobile searches for "best things to do" ("best things to do in Boston") grew 85%+.
  • Mobile searches for "events/attractions" + "near me" ("concerts near me") have grown over 500%.
  • Location-specific mobile searches for "day/weekend" + "trip" ("maine weekend trip") and "things to do" + "tonight" ("things to do tonight in bar harbor") have grown over 100%.
  • Mobile searches for "kids/family" + "near me" ("fun activities for kids near me") grew over 390%.

Implications for marketers:

  • Travel, entertainment and outdoor companies are a natural fit for these kinds of searches.
  • Think tie-ins with food, music, etc. festivals.

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Comment:

Once again, make sure your marketing collateral is optimized for mobile search and usability, including loading speed, readability, clickability.

Go here for a free mobile speed test of your site.


And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.


David Boggs    - David
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External Article: https://www.thinkwithgoogle.com/consumer-insights/summer-marketing


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