Google Page Experience Algorithm Update

Google Page Experience Algorithm Update June 2021

In June 2021 Google began using Page Experience as a search ranking factor: Core Web Vitals, Mobile Usability, Security, Ad Experience. Does your website pass or fail?

Find out more.

Google November 2019 Local Search Update incorporates neural matching



By
06 December 2019

Web pages are matched directly to queries using content


For some time, Google has been using neural matching to assist in delivering relevant web pages in response to queries in Google Search about 30% of the time. Now as of the November 2019 Local Search Update, Google has started using neural matching in Local Search.

As I understand it, neural matching as used by Google involves using artificial intelligence (AI) to match web pages to search queries using only the language of the query and the content of the web page, without reference to keywords or inbound links to the page.

But apparently Google's traditional ranking algorithm is used first, and pages are then re-ranked using neural matching.

This adds a new layer of complexity for anyone trying to do SEO for local search.

One possible approach would be to stuff pages with synonyms for the thing the page is about. But you can bet that Google would quickly get wise to that, and ranking would suffer.

Best approach to try might be to start with most important keyword for which you've optimized the page, do a Google search on that and take note of "Searches related to" that keyword, inject a few of the most relevant examples into the copy of the page where it makes sense to do so - like replacing duplicate mentions of the prime keyword.

Happy SEO-ing!


If you found this article helpful and would like to see more like it, please share it via the Share This Article link, below.

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.


David Boggs    - David
David@DavidHBoggs.com
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
View my profile on Quora
Share This Article

   
Website
Visit Website
Rating
4/5 based on 1 vote.
Show Individual Votes
Tags , , ,
Related Listings
External Article: Web pages are matched to queries using content



Comments on Google November 2019 Local Search Update incorporates neural matching
David
Administrator
Avatar

Usergroup: Administrator
Joined: 19 October 2015

Total Listings: 912
Total Comments: 3
Report
Avatar David
Posted Dec 06, 2019 - 3:36 PM:

sent from Quick Reply form

Sorry, you don't have permission . Log in, or register if you haven't yet.

Please login or register.

Members currently reading this thread:

Previous Article | Next Article