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Google finds consumers increasingly searching for advice on personal wants and needs

Google finds consumers increasingly searching for advice on personal wants and needs
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24 January 2018 (Edited )
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Google finds increasing incidence of search terms containing qualifiers like "me" and "I".

Like: "best vacation destination for me"

Or "where should I go this summer"

People doing searches like that are looking for personally relevant information.

A Google search done right now (24 January 2018) in Boston on "best vacation destination for me" produces in the first 2 pages of SERPs many magazine articles on how to pick a vacation spot, but only 2 AdWords ads (both on p.2) from somebody with a tourism product to sell:

Adwww.visitannarbor.org/
Learn More & Book Now!
Adwww.7gables.org/
A must-see on your next visit to historic Salem. Watch our video.
Plan Visit · Professional Guides
Highlights: Founded In 1668, Professional Guides, Provides Quality Educational Experience
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David Boggs MS    - David
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External Article: https://www.thinkwithgoogle.com/consumer-insights/personal-needs-search-trends/


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