Special Offer: FREE website speed test for Google ranking

Google PageSpeed

Google uses page loading speed as a ranking factor.

Your report will show you your page's overall speed score (1 to 100), comprehensive speed metrics, actions to take to reduce loading time.

Click to get your free test

Google data suggest 30% of pre-pandemic business travel may be gone forever



By
29 November 2021 (Edited 29 November 2021)

Cost reduction, paperwork, sustainability and work-life balance are driving changes to companies' travel planning


Google travel data from recent months suggest that although business travel may recover to 70% of pre-pandemic levels in 2022, that 30% gap may become permanent.

Factors driving companies to change how they manage travel include:

  • High cost of travel vs. virtual meetings
  • Complexity of pandemic-related travel paperwork
  • Desire to reduce carbon footprint, and other sustainability considerations
  • Employee resistance to giving up the more enjoyable work-life balance experienced during the pandemic

Those of you in the leisure-travel business - especially those in big-city destinations - shouldn't be breathing a sigh of relief prematurely, because of the impact these changes to company-sponsored travel are going to have on "bleisure" travel. Consider these numbers from a survey by Expedia:

  • About 60% of business trips by Americans are in fact bleisure trips.
  • More than 1 in 3 business travelers make a bleisure trip every 2-3 months.
  • Major cities are the most common bleisure destinations.
  • The average length of a bleisure trip is 6.8 days.
  • 35% of bleisure travelers take other people along.

If that scenario applies to you, you may need to up your leisure-marketing game for 2022 and beyond.


If you found this article helpful and would like to see more like it, please share it via the Share This Article link, below.

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.


David Boggs    - David
David@DavidHBoggs.com
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
View my profile on Quora
Share This Article

   
Website
Visit Website
Rating
4/5 based on 1 vote.
Show Individual Votes
Tags , , , ,
Related Listings
External Article: 


E-mail:
Quick Reply
Name:
E-mail:
Subscribe to my blog:
Your Comment:


You may use BB Codes in your message.
Spam Prevention:


Members currently reading this thread:

Previous Article | Next Article