Search marketing, paid and organic
New
AI-powered targeting & creative solutions
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New
Payment profile name will be displayed as party paying for ads.
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New
Search ad spend grew by $14.1B in 2024 vs. 2023
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Best practices for Google responsive search ads
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Google Search Console URL inspection tool
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"The world's most advanced search marketing conference is back -- live and in person!"
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75 tickets available at 70% off until 28 February
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Google Core Update December 2024
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Google Ads 2025
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AI User Agent
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Google will disapprove ads pointing to destinations that have been penalized for violating its search spam policies.
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Google has changed some match types to Broad when advertisers switch to conversion-based bidding.
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Search also tends to have higher CTRs and higher conversion values
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Commercial queries on mobile were down 3.51 percentage points.
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