Search engines drove the most traffic to UK hotel, aggregator and rental accommodation sites in July 2016

Search engines drove the most traffic to UK hotel, aggregator and rental accommodation sites in July 2016
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12 December 2016 (Edited 12 December 2016)



Online intelligence provider Connexity finds that in July 2016 search engines were the #1 upstream traffic source for all types of accommodation sites on its Hitwise platform: hotels, aggregators (Booking.com etc.) and rentals (Airbnb.com etc.).

Breakdown:

  • Hotels (direct)
    • Search engines 52.1%
    • DMOs 14.7%
    • Social networking & forums 2.9%
    • E-mail services: 2.0%
  • Hotel aggregators:
    • Search engines 50.3%
    • DMOs 14.5%
    • Agencies 5.4%
    • Social networking & forums 4.0%
    • Transport 3.1%
  • Rentals
    • Search engines 47.3%
    • DMOs 14.8%
    • Social networking & forums 5.8%
    • Agencies 2.3%


Once again research finds that search engines are the #1 source of Web-site traffic from people looking for tourism services.

And according to Statista.com Google had an 86.94% share of UK searches in October 2016.




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