Online intelligence provider Connexity finds that in July 2016 search engines were the #1 upstream traffic source for all types of accommodation sites on its Hitwise platform: hotels, aggregators (Booking.com etc.) and rentals (Airbnb.com etc.).
- Hotels (direct)
- Search engines 52.1%
- DMOs 14.7%
- Social networking & forums 2.9%
- E-mail services: 2.0%
- Hotel aggregators:
- Search engines 50.3%
- DMOs 14.5%
- Agencies 5.4%
- Social networking & forums 4.0%
- Transport 3.1%
- Search engines 47.3%
- DMOs 14.8%
- Social networking & forums 5.8%
- Agencies 2.3%
Once again research finds that search engines are the #1 source of Web-site traffic from people looking for tourism services.
And according to Statista.com Google had an 86.94% share of UK searches in October 2016.