47% of adults aged 22-45 never watch traditional TV
24 September 2017
NYC-based marketing agency Hearts & Science reports that this group instead consumes TV content and video via streaming platforms or smartphones.
This means that traditional measurements of viewership (e.g., Nielsen) may be missing as much as two-thirds of these people's activity.
That reinforces my belief that no form of advertising/marketing is anywhere near as measurable as search.
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