47% of adults aged 22-45 never watch traditional TV
24 September 2017
Share this article:
NYC-based marketing agency Hearts & Science reports that this group instead consumes TV content and video via streaming platforms or smartphones.
This means that traditional measurements of viewership (e.g., Nielsen) may be missing as much as two-thirds of these people's activity.
That reinforces my belief that no form of advertising/marketing is anywhere near as measurable as search.
If you found this article helpful and would like to see more like it, please share it:
And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.
Sorry, you don't have permission to post comments. Log in, or register if you haven't yet.
Members currently reading this thread:
Comments on 47% of adults aged 22-45 never watch traditional TV