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Matthew Barker: Digital travel marketing is a great way to burn lots of cash
26 September 2016
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Author Matthew Barker of this article at tnooz finds travel marketing frustrating.

Key sources of frustration:

  • High acquisition cost
  • Long sales cycle
  • Low purchase frequency, little repeat business

Recommended strategies/tactics to overcome:

  • Early in the sales cycle, deliver value.
  • Use downloadable assets and other good content to capture audiences.
  • Paid channels are cheaper near the top of the funnel.
  • Don't go for the close prematurely.
  • Be consistent across channels.

Solid article, and a lot of solid comments that you should read also.

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And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.

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