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Matthew Barker: Digital travel marketing is a great way to burn lots of cash

Matthew Barker: Digital travel marketing is a great way to burn lots of cash
By
26 September 2016



Author Matthew Barker of this article at tnooz finds travel marketing frustrating.

Key sources of frustration:

  • High acquisition cost
  • Long sales cycle
  • Low purchase frequency, little repeat business

Recommended strategies/tactics to overcome:

  • Early in the sales cycle, deliver value.
  • Use downloadable assets and other good content to capture audiences.
  • Paid channels are cheaper near the top of the funnel.
  • Don't go for the close prematurely.
  • Be consistent across channels.


Solid article, and a lot of solid comments that you should read also.




And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.


David Boggs    - David
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External Article: https://www.tnooz.com/article/travel-marketing-is-more-frustrating-than-ever/


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