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Marketing Analytics & Data Science 2023 Conference to be held 26-28 September in DC
28 June 2023
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Speakers to include Avinash Kaushik, Cassie Kozyrkov, Jim Sterne, more

"The premier event for marketing insights, analytics, and data science professionals"

More speakers:

  • Caitlin Wood, IBM
  • Scott Breitenother, Brooklyn Data Co
  • David Ciommo, Humana
  • Andrew Naumann, Northwestern Mutual
  • Guan Wang, Snowflake
  • Yet more

Venue will be the Walter E. Washington Convention Center in DC.

Conference opens for registration at 0730 on Tuesday 26 September.


Tuesday 26 September

  • 1300 Welcome by Scott Breitenother
  • 1305 Keynote to be announced
  • 1335 Walter Paliska, Shape the Future of Digital Marketing
  • 1410 Scott Breitenother, Delivering Personalized Customer Experiences
  • 1500 MADS Innovation Sessions
  • 1540 Guan Wang, Advanced Marketing Analytics Using ML
  • 1700 Welcome reception

Wednesday 27 September

  • 0730 Breakfast and registration
  • 0825 David Ciommo, Data Storytelling and Beyond
  • 0825 Caitlyn Wood, From Individual Insights to Company-Level Insights
  • 0915 Andrew Naumann, CLV: It's Not What You Think
  • 0915 Katie Robbert, Managing the People that Manage the Machines
  • 1030 Sunny Hunt, Data Storytelling
  • 1030 Darren Bosik, Using Predictive Analytics for Proactive Response
  • 1120 Chad O'Brien, Building a Data-Driven Culture
  • 1120 Hilary Borndahl, ROI Disruption in the Details
  • 1200 Lunch
  • 1306 MADS Innovation Sessions
  • 1345 Andy Crestodina, How to Audit Your Content Using GA4
  • 1435 Whitney Myers, Analytics Fundamentals
  • 1435 Jim Sterne, How Does Generative AI Change the Analytics Role?
  • 1600 Keynote to be announced
  • 1900 Party at the National Portrait Gallery

Thursday 28 September

  • 0700 Registration
  • 0730 Breakfast
  • 0910 Avinash Kaushik, Keynote
  • 1015 Robert Neal, Making Better Decisions Faster
  • 1015 Alton Alexander, Python and How to Accelerate Your Content Marketing
  • 1105 John Nicholson, How the Olly Brand is Adapting
  • 1145 Lunch
  • 1245 Keynote to be announced
  • 1355 Zontee Hou, Data & Culture Workshop
  • 1355 Paul Yang, Measurement & Modeling Workshop
  • 1530 Alton Alexander, AI& Machine Learning Workshop
  • 1530 Driving Growth Workshop to be announced
  • 1645 Cassie Kozyrkov, Keynote
  • 2100 Drinking

Pricing for conference passes is complicated, ranges from Digital Early Bird through 14 July to Onsite Rate starting 26 September $2499.

"All Access" passes include Thursday workshops and on-demand recordings,

"Main Conference" passes do not.

"Digital" pass includes on-demand recordings only.

Group rates ands sponsorships are available.

Go here for registration and more information.

I have to admit that data science isn't a big passion of mine. But this conference offers some great speakers and a solid 3-day schedule. And pricing is easier on the wallet than some conferences, even considering travel to DC. Digital pass could be an attractive option for some.

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