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Snapchat testing 2 new direct-response-friendly ad units
02 February 2017 (Edited )
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eMarketer reports that Snapchat is testing a new ad unit that can help advertisers deep-link within ads, and another that enables one-tap mobile auto-fill for users.

Both of these changes improve the Snapchat platform's direct-response advertising functionality. But Snapchat still has a lot of work to do to compete for ad dollars with Instagram, Facebook and YouTube.

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