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David H. Boggs, MS
Search Marketing & Advertising 
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Straight talk about how to grow
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David
eMarketer reports that Snapchat is testing a new ad unit that can help advertisers deep-link within ads, and another that enables one-tap mobile auto-fill for users.
Both of these changes improve the Snapchat platform's direct-response advertising functionality. But Snapchat still has a lot of work to do to compete for ad dollars with Instagram, Facebook and YouTube.
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External Article: https://www.emarketer.com/Article/Snapchat-Revs-Up-Social-Commerce-Efforts-with-New-Ad-Features/1015027?
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