Alabama Tourism issues RFP for in-state ad agency

Alabama Tourism issues RFP for in-state ad agency
By
11 June 2019 (Edited 11 June 2019)

Build top-of-mind awareness and consideration for Alabama's unique vacation options

Alabama Tourism Department's RFP says intent is to find "an Alabama-based, fully integrated marketing communications firm" [emphasis added] to:

  • Build top-of-mind awareness
  • Drive traffic to alabama.travel
  • Utilize "Sweet Home Alabama" as USP
  • Work with ATD staff on additional marketing initiatives potentially beyond the defined scope of work

Selected agency must:

  • Be able to work in all communications channels
  • Provide long-term strategic platform
  • Execute flawlessly
  • Do those things at competitive cost

Contract term: 1 October 2019 to 30 September 2021

Additional requirements:

  • Have had tourism, travel, hospitality or destination marketing experience in the past 5 years
  • Provide 2 case studies, at least one in travel (etc.) industry

Proposals are due to ATD by 4PM CDT 17 June 2019.

See External Article link (below) for full RFP.

Looks like a good opportunity for an Alabama-based agency with tourism experience.


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External Article: https://tourism.alabama.gov/content/uploads/FY20-FY21-RFP-for-Ad-Agency.pdf


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