Get Search Marketing Done Better in Maine for Less Money
Why Outsource Digital Marketing?
“The primary benefits of outsourcing...include achieving time and cost efficiencies, launching products on schedule and being able to focus on the entire business.”
Yasin Altaf
Forbes Technology Council
That, in a nutshell, the big reason to outsource: hiring outside experts to do the specialized technical work they do best frees up the owner and managers of a business to concentrate on achieving business objectives like acquiring new customers and making profitable sales.
Why It Makes Sense for Boston and Other New England Businesses to Outsource Search Marketing to Maine
- Maine offers the lowest competitive labor costs in New England. ZipRecruiter.com says Maine ranks #50 out of 50 states for technology salaries, and that lower cost of living - to which I would add quality of life and recreational opportunities - is what makes Maine attractive to tech workers. Small and medium-sized businesses in New England urban areas can have expert search marketing - Google Ads and SEO - done in Maine for operating costs 25%-50% less than in their higher-wage location.
- Outsourcing on a contract or as-needed basis eliminates high overhead expenses for recruiting, hiring, training and providing benefits to employees.
- Search marketing outsourced to Maine can be scaled up or down according to seasonal needs or business-model changes, enabling you to adapt quickly to changing demands.
- Outsourcing makes search marketing expenses predictable - we work on a flat-fee contract basis - which keeps expenses stable, facilitating budgeting.
- Maine has an educated workforce of engineers and technicians strong in both technical skills and work ethic. The State also is home to 27 technical high schools and 25 institutions of post-secondary learning, and has one of the highest US rates of adults with highschool education or better. A high quality of life - safe communities and abundant outdoor recreation - makes it easy for Maine tech firms to attract and retain high-quality employees.
- Maine is making a $150 million investment in high-speed broadband, and has a well-established remote work infrastructure that enables even widely separated team members to work together effectively.
- Working with a Maine contractor located only 2-3 hours from Boston eliminates the communication, cultural and time-zone hurdles that plague offshore outsourcing.
Industry Expertise
In Maine's business climate, certain industries predominate in numbers of establishments, workforce size and marketing spend. More than 99% of Maine businesses are small businesses, employing 55% of workers. Maine businesses of all sizes - including those that are very seasonal in nature like tourism - are turning increasingly to year-round digital marketing in order to stay competitive. Most spend 5%-10% of their annual revenue on marketing. Accordingly, Maine search marketers have extensive experience with:
- Hotels, resorts and campgrounds
- Restaurants and bars
- Tourism agencies
- Tour operators and attractions
- Car and truck dealers
- Finance, insurance and real estate
- Engineering and construction
- Healthcare
Go here to see more about some of the kinds of businesses for which Google Search Marketing is absolutely critical to success today.
