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Structured Data Markup Demo

Transformation of Search Summit scheduled for 19 October 2018 in NYC

Transformation of Search Summit

Conference organized by ClickZ with Search Engine Watch and Catalyst will be addressing latest trends in search: platforms and technologies, organic and paid.

One-day event will be held at Convene at 117 W 46th Street in NYC.

Target attendees are “business leaders and search professionals”: C-types, high-level marketers, high-level SEO/SEM people.

Early-bird tickets are $795 to 14 September, full rate after that is $1195.

View the source of this page (HEAD section) in another tab to see the JSON-LD script I created using the example in the Google Structured Data Testing Tool here: https://search.google.com/structured-data/testing-tool.

Here's where all that came from, line by line:

"http://schema.org" is used in every script.

The various @types for non-AMP pages are here: https://developers.google.com/search/docs/data-types/article#non-amp

"NewsArticle" and "WebPage" were obvious fits for my content.

"@id" is the URL of the page: http://www.davidhboggs.com/article.htm

"headline" comes from the <h1> tag of the page.

Then come the "image" URLs, one for each image on the page: head shot, Newsletter icon, conference icon. Include all your important images.

Next are "datePublished" and 'dateModified" in iso 8601 format, which you can get here: http://www.timestampgenerator.com/

Then come "author" data, with @type=person, name=David Boggs

Followed by "publisher" data: @type=Organization, name=ACRO Global

Then "logo" with the data pair @type: "Image Object" and the URL of the ACRO Global logo

Finally "description" from the <META description> tag of the page

Saved the page, uploaded it to DavidHBoggs.com and ran the Google Structured Data Testing Tool on the page URL from here: https://search.google.com/structured-data/testing-tool

which produced this result:

No errors, no warnings. Great!

But had I messed up, Google would have given me a (more or less) helpful error message.

If this were a "serious" page - not an example - I'd next add it to my XML sitemap, upload that and run it by Google Search Console for re-indexing.

 

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Contact me:

 David H. Boggs, MS
Technical SEO
Google Ads
Boston and Maine

36 Sea Street
Boothbay Harbor, ME 04538
685 East Seventh Street
Boston, MA 02127
USA
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