Search Engine Marketing

Search optimization, marketing, and advertising - paid, sponsored and organic

Google Hotels will compete directly with Kayak, Expedia, Booking.com - but with an edge 100/5 1 2 3 4 5 546 views Google Hotels Link Source: David|15 March 2019 Details Rate Report

How travelers use hotel metasearch 60/5 1 2 3 4 5 419 views hotel metasearch Link Source: David|6March 2019 Details Rate Report

Use LSIGraph to find keywords that enhance the relevance of your content in Google semantic search 80/5 1 2 3 4 5 442 views semantic search Link Source: David|5 March 2019 Details Rate Report

Google introduces complaint form for reporting misleading or fraudulent Google Maps/My Business data 80/5 1 2 3 4 5 391 views Google complaint form Link Source: David|4March 2019 Details Rate Report

Travel and Tourism sector had the lowest global average Google Ads cost per click in 4Q2018 80/5 1 2 3 4 5 454 views travel + tourism Link Source: David|1 March 2019 Details Rate Report

Digital marketing trends present challenges and opportunities for businesses in 2019 80/5 1 2 3 4 5 537 views digital marketing Link Source: David|26 February 2019 Details Rate Report

New upgrades to Google Hotel Reviews: filters, search, external reviews 80/5 1 2 3 4 5 335 views Google hotel reviews Link Source: David|24 February 2019 Details Rate Report

Current digital travel ads score poorly on viewability 80/5 1 2 3 4 5 573 views Ad Viewability Link Source: David|21 February 2019 Details Rate Report

French data privacy authority CNIL fines Google EUR50M for GDPR violations 80/5 1 2 3 4 5 320 views CNIL Link Source: David|19 February 2019 Details Rate Report

Google comments on proposed EU copyright directive while European Council mulls a gentler version 80/5 1 2 3 4 5 517 views EU copyright Link Source: David|7 February 2019 Details Rate Report

Survey: 75% say paid search ads make it easier to find the information they want 80/5 1 2 3 4 5 393 views paid search Link Source: David|3 February 2019 Details Rate Report

Google SERP features occupy more above-fold screen real estate, reduce organic clicks 80/5 1 2 3 4 5 394 views SERP features Link Source: David|29 January 2019 Details Rate Report

Google properties had 93% share of all US searches in 2018, 96% of EU searches 100/5 1 2 3 4 5 310 views Google search share Link Source: David|28 January 2019 Details Rate Report

Consumers interacted more with businesses via local search in 2018: reviews per location up 87% 80/5 1 2 3 4 5 352 views local search Link Source: David|25 January 2019 Details Rate Report

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